University deck
For student services and wellbeing teams. Why it matters, how it works and the pilot.
For universities · Founding partner pilot
A student mental health app for the hard moments.
MoodFire gives university students practical, gentle self-help tools for stressful days, anxious thoughts and low moments, on their own phone. We’re looking for a small number of founding partner universities in the UK, Ireland, Australia and New Zealand to pilot it with us for a term or semester.
In Australia or New Zealand? Book a call at a time that suits you (opens Calendly in a new tab).
The pilot is free for a small number of founding partner universities. In the US? See the US college pilot.
01 · What MoodFire is
Six small things, used a few times a day.
For the night before an exam, a hard week in halls or a thought that won’t switch off. Not a feed. Not a chatbot. Short, simple tools you can open in the moment, on iPhone, Android, Apple Watch and Wear OS.
Check In
A quiet daily mood note.
Reframe
CBT-based steps, one thought at a time.
Breathe
Ninety seconds. Whenever you’re ready.
Ground
Five senses. Back to the room.
Unwind
Bilateral audio for the slow drift down.
Spark
Three small things, noticed.
MoodFire sits alongside your counselling and wellbeing services. It doesn’t replace them, and it isn’t a crisis service.
02 · The university licence
One licence. The students you choose.
- 01
Choose the cohort
A hall of residence, a faculty, a year group or the whole university.
- 02
Students redeem a code
They download MoodFire and unlock full access privately. No sign-up through the university.
- 03
Nothing individual comes back
You never see who uses it or what they write.
- 04
A report each month
Anonymised, aggregate engagement for the cohort.
03 · Pricing
Simple pricing, per student covered.
An annual licence priced per student in the cohort you choose, on a sliding scale that costs less per student as the cohort grows. Setup, launch materials and the monthly report are included.
University licence
- Per student
- a year
For a hall of residence, a faculty, a year group or the whole university. Your quote depends on how many students you cover.
One-term pilot
- Paid pilot
- for one term
Try MoodFire with your students first. The pilot fee is credited in full against the first year of your licence if you sign within 60 days of the pilot ending.
Founding partner
- Free pilot
- a small number of universities
A limited number of free pilots for universities that help shape MoodFire, in return for promoting it to students, sharing anonymised pilot results and acting as a reference.
Quoted in your local currency. Tell us roughly how many students you want to cover and we’ll send a quote.
04 · The founding partner pilot
A few universities. One term.
The pilot is free for a small number of founding partner universities. In return, we ask for a few things that help us build MoodFire well.
What you get
- Licences for your pilot cohort, at no cost for the pilot term.
- Setup, redeem codes and launch materials, handled by us.
- An anonymised, aggregate report every month.
- A direct line to the team building MoodFire, and a say in what comes next.
What we ask in return
- Promote MoodFire to your students through your usual channels, such as welcome week, the student portal, the students’ union and personal tutors.
- Share data: let us use the pilot’s anonymised, aggregate figures in a case study, and share your own outcome data, such as demand for counselling or survey results, so we can measure impact together.
- Act as a reference for other universities.
- 01
Book a call
Twenty minutes to talk about your students and your goals.
- 02
Agree the pilot
Cohort, success measures, data sharing agreement and safeguarding fit.
- 03
We set up
Licences, redeem codes, reporting and crisis signposting.
- 04
Launch
At welcome week or the start of term, through your channels.
- 05
Run and report
Gentle nudges at the hard moments, such as deadlines and exams, and a report each month.
- 06
Review together
Look at the results at the end of term and decide what comes next.
05 · Privacy and data handling
What students share stays theirs.
- Students’ entries are encrypted on the device. The university never sees an individual’s mood notes, journal or answers.
- Reports are anonymised and aggregate. Small groups are suppressed so no student can be identified.
- Optional health data from Apple Health stays on the phone.
- Any outcome data you share with us is covered by a data sharing agreement, agreed before the pilot starts.
- A safety net watches for high-risk language and signposts to crisis support in the student’s country, such as Samaritans in the UK and Ireland and Lifeline in Australia and Lifeline Aotearoa in New Zealand.
- No data is ever sold. No advertising.
- MoodFire Ltd is a UK company registered with the ICO. We build to UK GDPR standards, with explicit consent for anything sensitive. Read our Privacy Policy.
06 · Questions universities ask
Questions about MoodFire for universities.
How much does MoodFire cost for a university?
An annual licence is priced per student covered on a sliding scale, so the price per student falls as the cohort grows, and we quote in your local currency. A paid one-term pilot is credited in full against the first year of your licence if you sign within 60 days of the pilot ending. A small number of founding partner universities can run a free one-term pilot, in return for promoting MoodFire to students, sharing anonymised pilot results and acting as a reference.
Does MoodFire replace university counselling?
No. MoodFire sits alongside your counselling and wellbeing services. Students use it in short moments between appointments, while they wait to be seen, or when they don’t need a counsellor but still need something. It isn’t a crisis service, and it signposts students to crisis support in their country.
How is MoodFire different from an online therapy service?
Online therapy services connect students with clinicians. MoodFire doesn’t. It’s a set of self-help tools students use on their own, for a minute or two at a time, so it works alongside a therapy service rather than instead of one.
What can the university see?
An anonymised, aggregate report for the cohort each month, with small groups suppressed. The university never sees who uses MoodFire or anything a student writes.
How do students get access?
Students download MoodFire from the App Store or Google Play and redeem a university code to unlock full access. There’s no sign-up through the university. MoodFire works on iPhone, Android, Apple Watch and Wear OS.
Which students can we cover?
Any group you choose: a hall of residence, a faculty, a year group or the whole university. You can start with one cohort and widen it after the first term.
Is MoodFire evidence-based?
MoodFire’s tools are built on evidence-based approaches, including cognitive behavioural therapy (CBT) techniques, alongside simple grounding and breathing exercises. It’s a self-help app, not a treatment or a medical device.
07 · The university deck
Take it to the people who decide.
Everything on this page in a short deck you can forward to your team.
Also for Ireland, Australia and New Zealand:
Let’s talk
See if a founding partnership fits your university.
Book a 20-minute call. We’ll walk you through the app, the pilot and how the data works.
Book a call: UK & Europe (opens Calendly in a new tab)
Book a call: Australia & NZ (opens Calendly in a new tab)
Email info@moodfire.io
Looking for employer options or more detail? See MoodFire for employers and universities.