College deck
For student services, counseling and wellbeing teams. Why it matters, how it works, pricing and the pilot.
For colleges and universities · Founding partner pilot
A student mental health app for the hard moments.
MoodFire gives college students practical, gentle self-help tools for stressful days, anxious thoughts and low moments, on their own phone. We’re looking for up to five founding partner colleges to pilot it with us for a semester.
The pilot is free for a small number of founding partner colleges. Outside the US? See the international university pilot.
01 · What MoodFire is
Six small things, used a few times a day.
For the night before finals, a hard week in the dorm or a thought that won’t switch off. Not a feed. Not a chatbot. Short, simple tools you can open in the moment, on iPhone, Android, Apple Watch and Wear OS.
Check In
A quiet daily mood note.
Reframe
CBT-based steps, one thought at a time.
Breathe
Ninety seconds. Whenever you’re ready.
Ground
Five senses. Back to the room.
Unwind
Bilateral audio for the slow drift down.
Spark
Three small things, noticed.
MoodFire sits alongside your counseling and wellbeing services. It doesn’t replace them, and it isn’t a crisis service.
02 · The campus license
One license. The students you choose.
- 01
Choose the cohort
A residence hall, a school, a class year or the whole campus.
- 02
Students redeem a code
They download MoodFire and unlock full access privately. No sign-up through the college.
- 03
Nothing individual comes back
You never see who uses it or what they write.
- 04
A report each month
Anonymized, aggregate engagement for the cohort.
03 · Pricing
Simple pricing, per student covered.
An annual license priced per student in the cohort you choose, on a sliding scale that costs less per student as the cohort grows. Setup, launch materials and the monthly report are included.
Campus license
- From $5,000
- a year
For a residence hall, a school, a class year or the whole campus. Your quote depends on how many students you cover.
One-semester pilot
- From $2,500
- for one semester
Try MoodFire with your students first. The pilot fee is credited in full against the first year of your campus license if you sign within 60 days of the pilot ending.
Founding partner
- Free pilot
- up to five colleges
A limited number of free pilots for colleges that help shape MoodFire, in return for promoting it to students, sharing anonymized pilot results and acting as a reference.
Prices in US dollars. Tell us roughly how many students you want to cover and we’ll send a quote.
04 · The founding partner pilot
Up to five colleges. One semester.
The pilot is free for a small number of founding partner colleges. In return, we ask for a few things that help us build MoodFire well.
What you get
- Campus licenses for your pilot cohort, at no cost for the pilot semester.
- Setup, redeem codes and launch materials, handled by us.
- An anonymized, aggregate report every month.
- A direct line to the team building MoodFire, and a say in what comes next.
What we ask in return
- Promote MoodFire to your students through your usual channels, such as orientation, the student portal, student government and advisors.
- Share data: let us use the pilot’s anonymized, aggregate figures in a case study, and share your own outcome data, such as counseling demand or survey results, so we can measure impact together.
- Act as a reference for other colleges.
- 01
Book a call
Twenty minutes to talk about your students and your goals.
- 02
Agree on the pilot
Cohort, success measures, data sharing agreement and safeguarding fit.
- 03
We set up
Seats, redeem codes, reporting and crisis signposting.
- 04
Launch
At orientation or the start of semester, through your channels.
- 05
Run and report
Gentle nudges at the hard moments, such as midterms and finals, and a report each month.
- 06
Review together
Look at the results at the end of semester and decide what comes next.
05 · Privacy and data handling
What students share stays theirs.
- Students’ entries are encrypted on the device. The college never sees an individual’s mood notes, journal or answers.
- Reports are anonymized and aggregate. Small groups are suppressed so no student can be identified.
- Optional health data from Apple Health stays on the phone.
- Any outcome data you share with us is covered by a data sharing agreement, agreed before the pilot starts.
- A safety net watches for high-risk language and signposts to crisis support, including 988 in the US.
- No data is ever sold. No advertising.
- MoodFire Ltd is a UK company registered with the ICO. We build to UK GDPR standards, with explicit consent for anything sensitive. Read our Privacy Policy.
06 · Questions colleges ask
Questions about MoodFire on campus.
How much does MoodFire cost for a college?
Campus licenses start at $5,000 a year, priced per student covered on a sliding scale, so the price per student falls as the cohort grows. A one-semester pilot starts at $2,500 and is credited in full against the first year of your license if you sign within 60 days of the pilot ending. Up to five founding partner colleges can run a free one-semester pilot, in return for promoting MoodFire to students, sharing anonymized pilot results and acting as a reference.
Does MoodFire replace campus counseling?
No. MoodFire sits alongside your counseling and wellbeing services. Students use it in short moments between appointments, while they wait to be seen, or when they don’t need a counselor but still need something. It isn’t a crisis service, and it signposts students to crisis support, including 988 in the US.
How is MoodFire different from a teletherapy platform?
Teletherapy platforms connect students with clinicians. MoodFire doesn’t. It’s a set of self-help tools students use on their own, for a minute or two at a time, so it works alongside a teletherapy service rather than instead of one.
What can the college see?
An anonymized, aggregate report for the cohort each month, with small groups suppressed. The college never sees who uses MoodFire or anything a student writes.
How do students get access?
Students download MoodFire from the App Store or Google Play and redeem a campus code to unlock full access. There’s no sign-up through the college. MoodFire works on iPhone, Android, Apple Watch and Wear OS.
Which students can we cover?
Any group you choose: a residence hall, a school, a class year or the whole campus. You can start with one cohort and widen it after the first semester.
Is MoodFire evidence-based?
MoodFire’s tools are built on evidence-based approaches, including cognitive behavioral therapy (CBT) techniques, alongside simple grounding and breathing exercises. It’s a self-help app, not a treatment or a medical device.
07 · The college deck
Take it to the people who decide.
Everything on this page in a short deck you can forward to your team.
Let’s talk
See if a founding partnership fits your campus.
Book a 20-minute call. We’ll walk you through the app, the pilot and how the data works.
Looking for employer options or more detail? See MoodFire for employers and colleges.