Privacy Policy

Effective Date: March 29, 2026

1. Introduction

Welcome to MoodFire, a mobile app designed to support mental wellness through mood tracking, guided breathing exercises, cognitive reframing, grounding exercises, gratitude journaling, and calming audio experiences. This Privacy Policy explains how we collect, use, store, and protect your personal information, and outlines your rights and choices.

2. Who We Are

MoodFire is owned and operated by Moodfire LTD. We are committed to protecting your privacy and complying with applicable data protection laws.

3. Information We Collect

We collect the minimum necessary personal information to provide our services. This includes:

• Name and email address
• Optional profile information such as date of birth, gender, and country
• Mood entries, reframe journal entries, gratitude entries, breathing session data, grounding session data, and calming audio usage
• App usage data such as login timestamps, subscription status, streak data, and feature usage patterns
• Device information, IP address, and user agent (collected when you accept our terms)
• Timezone and language preferences
• Push notification tokens (for delivering notifications you have opted into)

We do not collect GPS location data or health records beyond the mood and wellness entries you choose to create within the app.

4. How We Use Your Information

We use your information to:

• Provide access to the MoodFire app and its features
• Manage your subscription and account status
• Sync your data securely across your devices
• Send push notifications you have opted into
• Track your usage streaks
• Support basic personalisation of your experience
• Respond to support requests or inquiries
• Improve app functionality and user experience

We do not use your data for advertising or sell it to third parties.

5. Data Storage and Sync

Your wellness entries (mood, reframe, breathing, grounding, gratitude, and calming audio data) are stored locally on your device using AES-256 encryption. This data is also synced to our secure cloud infrastructure (Google Firebase Cloud Firestore) so that you can restore your data if you switch devices. All data in transit is protected using secure transmission protocols.

6. Analytics

We use Firebase Analytics (provided by Google) to collect anonymised, aggregated usage data such as which features are used and how often. This helps us understand how the app is used and where we can improve. This analytics data does not include the content of your mood entries, journal entries, or any free-text you enter. We do not log sensitive safety-related interactions to analytics. Google processes analytics data on our behalf under strict data processing agreements.

7. Push Notifications

If you opt in to push notifications, we store a device token provided by Firebase Cloud Messaging to deliver notifications to your device. You can disable notifications at any time through your device settings or within the app. We do not share your notification tokens with third parties.

8. Data Retention and Deletion

You have the right to be forgotten. If you unsubscribe or request deletion of your data, we will:

• Remove your account information, including name and email
• Delete all associated wellness entries, usage history, and cloud-synced data
• Remove all locally stored encrypted data
• Ensure no backups or residual data are retained

You can request account deletion directly within the app from your account settings.

9. Children's Privacy

MoodFire is intended for use by individuals 18 years of age or older. We do not knowingly collect personal information from anyone under the age of 18. If we discover that a minor has provided us with personal information, we will delete it immediately.

10. Data Sharing and Third Parties

We do not sell or share your personal data with third-party advertisers. We use Google Firebase as our infrastructure provider for authentication, data storage, cloud sync, push notifications, and anonymised analytics. Google processes this data on our behalf under strict data processing agreements and does not use it for advertising purposes.

Subscription payments are handled securely through:

• Apple App Store
• Google Play Store

These platforms may collect data under their own privacy policies. We do not have access to your payment card details.

11. Cookies and Local Storage

Our website uses cookies and local storage to support essential functionality and, with your consent, to improve your experience.

• Essential cookies: We use local storage to remember your cookie consent preferences. This is strictly necessary for the site to respect your choices and does not track you.
• Analytics cookies: With your explicit consent, we may use analytics cookies to understand how visitors use the site. All data collected is anonymous and is not shared with third parties.

When you first visit our site, a consent banner will ask for your preferences. You can change your cookie settings at any time via the "Cookie Settings" link in the site menu. No non-essential cookies are set until you provide consent.

12. Data Security

We use industry-standard security practices to protect your data, including:

• AES-256 encrypted local storage on your device
• Secure transmission protocols for all data in transit
• Authentication safeguards including optional biometric authentication (Face ID / fingerprint)
• App integrity verification (Firebase App Check)
• Limited access by authorised personnel only
• Server-side security rules restricting data access to account owners

Although no system can guarantee complete security, we take appropriate steps to minimise risk.

13. Your Rights

You have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate data
• Request deletion of your data
• Withdraw consent for data processing at any time
• Export your data

14. Changes to This Policy

We may update this Privacy Policy from time to time. If material changes are made, we will notify you through the app or via email. Your continued use of MoodFire after changes have been made means you accept the revised policy.

15. Contact Us

If you have any questions, concerns, or requests related to this Privacy Policy or your personal data, please contact us at: