Terms & Conditions

Effective Date: July 24, 2026

1. Acceptance of Terms

By accessing and using MoodFire, you accept and agree to be bound by these Terms and Conditions. If you do not agree, please do not use the app.

MoodFire is operated by MOODFIRE LTD, a company incorporated in England and Wales. By accepting these Terms you are entering into a binding contract with a UK company. These Terms are governed by the laws of England and Wales regardless of the country in which you reside or access the app. See Section 14 for the full governing law and jurisdiction clause and the notice for users outside the United Kingdom.

2. Medical Device Disclaimer

MoodFire is a consumer wellbeing application. It is not a medical device, not a substitute for professional mental health care, and is not intended for the diagnosis, treatment, cure, or prevention of any medical or psychological condition. If you are experiencing a mental health crisis, please contact emergency services or a crisis support line immediately.

3. Use of the App

You agree to use MoodFire only for lawful purposes. You must not use the app in any way that causes harm or disrupts the app’s functionality.

You agree to provide honest and accurate responses to wellbeing check-ins if you choose to complete them. Providing deliberately false or manipulated responses may result in misleading trend data that we cannot correct on your behalf.

4. User Accounts

When you create an account with us, you must provide accurate and complete information. You are responsible for maintaining the confidentiality of your account and for all activity that occurs under it.

5. Age Requirement

MoodFire is intended for use by individuals 18 years of age or older. By using the app, you confirm that you are at least 18 years old. If we discover that a user is under 18, we will terminate their account and delete their data immediately.

6. Medical Disclaimer

MoodFire is a wellness tool designed to support your mental wellbeing through mood tracking, breathing exercises, cognitive reframing, grounding techniques, gratitude journaling, and calming audio. It is not a medical device, and is not intended to diagnose, treat, cure, or prevent any medical condition or mental health disorder.

The app does not provide medical advice, therapy, or counselling. If you are experiencing a mental health crisis or have concerns about your mental health, please contact a qualified healthcare professional or your local emergency services immediately.

7. Subscriptions, Free Trials and Payments

MoodFire offers optional paid subscriptions that unlock premium features. Core features remain available without a subscription. The price, billing period, and any free trial are shown to you within the app at the point of purchase, and may vary by country and over time.

Free trial. Where a free trial is offered, it begins when you start the subscription and lasts for the period stated at purchase (currently seven days). You can cancel at any time before the trial ends and will not be charged — the trial simply will not convert to a paid subscription, and you keep access to premium features until the trial's original end date. To be certain you are not billed, cancel at least 24 hours before the trial ends, as the app stores begin processing renewals up to 24 hours in advance. Otherwise, at the end of the trial it automatically converts to a paid subscription and the applicable fee is charged to your app store account. If you purchase a subscription during a free trial, any unused portion of that trial is forfeited.

Auto-renewal. Subscriptions are auto-renewing. Unless cancelled, your subscription automatically renews at the end of each billing period and your app store account is charged the then-current price for the next period. Renewal occurs unless you cancel at least 24 hours before the end of the current period.

Payment. All payments are processed by the Apple App Store or Google Play Store and are subject to their respective terms. Payment is charged to your app store account on confirmation of purchase or, for a free trial, when the trial converts. We do not receive or store your payment card details. To provide and validate subscriptions, purchase and subscription information is also processed by our subscription-management provider, RevenueCat — see Section 13 of our Privacy Policy.

Managing and cancelling. You can manage or cancel your subscription at any time in your Apple App Store or Google Play account settings. Deleting the MoodFire app does not cancel your subscription. Cancellation takes effect at the end of the current billing period, and you keep access to premium features until then.

Refunds. Refunds are handled by the Apple App Store or Google Play Store in accordance with their policies. We are not able to process store refunds directly, though we will help where we can.

Price changes. We may change subscription prices. Where required we will notify you in advance and, where the applicable app store requires it, seek your consent before a changed price takes effect. You may cancel before any increased price applies.

Your statutory rights. Nothing in this Section affects any mandatory consumer rights you have under the law of your country of residence, including any right to cancel and any statutory refund rights. For digital content and services supplied immediately, you may be asked to acknowledge that your statutory right to cancel within a cooling-off period ends once supply begins with your consent.

8. User Content

You retain ownership of all content you create within MoodFire, including mood entries, reframe journal entries, gratitude entries, and any other personal data you input. Your content is stored securely and is not shared with other users or third parties. You are responsible for the accuracy and legality of any content you create.

9. Notifications

MoodFire may send you push notifications to support your wellness routine, such as mood check-in reminders. You can opt in or out of notifications at any time through the app settings or your device settings.

10. Intellectual Property

All content, features, and functionality of the app (excluding user-created content) are owned by MoodFire and are protected by intellectual property laws.

11. Termination

We may suspend or terminate your access to the app at any time for any reason, including violation of these Terms. You may also delete your account at any time from within the app, which will permanently remove all your data.

12. Wellbeing Check-Ins Are Not a Medical Diagnosis

MoodFire offers optional wellbeing check-ins based on the PHQ-4 and GAD-7 self-report instruments. These check-ins are provided for self-reflection and personal trend-tracking purposes only.

You acknowledge and agree that:

• MoodFire is not a medical device and is not intended to diagnose, treat, cure, or prevent any condition.
• The wellbeing check-ins do not constitute a medical or psychological assessment, diagnosis, or opinion.
• Scores and trends shown in the app are not clinical judgements and should not be interpreted as such.
• MoodFire does not replace advice, diagnosis, or treatment from a qualified healthcare professional.
• You are solely responsible for seeking appropriate professional support if you are experiencing mental health concerns.
• If you are in crisis or at immediate risk of harm, you must contact emergency services or a crisis support line directly.

MoodFire may, at its discretion, surface supportive content or crisis support resources based on your check-in responses. This is a best-effort feature and should not be relied upon as a substitute for professional judgement or emergency intervention.

13. Limitation of Liability

MoodFire shall not be liable for any indirect, incidental, special, consequential, or punitive damages resulting from your use of the app. This includes, but is not limited to, any reliance on the app’s content or features as a substitute for professional medical or mental health advice.

Without limiting the foregoing, MoodFire Ltd accepts no liability for any decision you take, or fail to take, on the basis of wellbeing check-in results or trends displayed in the app. These tools are for self-reflection only.

Nothing in these Terms limits or excludes any liability that cannot lawfully be limited or excluded under the law of your country, state, or province of residence.

14. Governing Law and Notice for Users Outside the United Kingdom

These Terms are governed by and construed in accordance with the laws of England and Wales. Any disputes arising from these Terms are subject to the exclusive jurisdiction of the courts of England and Wales.

MoodFire is operated by MOODFIRE LTD, a company incorporated in England and Wales. By using MoodFire you agree that:

• These Terms form a binding contract with MOODFIRE LTD, a UK company.
• English law governs these Terms regardless of the country, state, or province in which you reside or access the app.
• You submit to the exclusive jurisdiction of the courts of England and Wales for any dispute arising from your use of MoodFire.
• Mandatory consumer rights granted to you by the law of your country, state, or province of residence are not displaced by this clause and continue to apply where they cannot be lawfully waived.

Notice for users in the United States and Canada. If you reside in the United States or Canada you acknowledge that, by using MoodFire, you are entering into a contract governed by the laws of England and Wales and that any dispute will be heard in the courts of England and Wales. Specific privacy and data-protection rights you may have under your local law (including the CCPA and CPRA in California, comprehensive consumer privacy laws in other US states, US state consumer health data laws such as Washington’s My Health My Data Act, and PIPEDA and provincial privacy laws in Canada) are described in our Privacy Policy.

15. Changes to Terms

We reserve the right to modify these Terms at any time. If material changes are made, we will notify you through the app or via email. Continued use of the app constitutes your acceptance of the new Terms.

16. Assignment & Transfer

These Terms, and any rights and obligations hereunder, may be assigned or transferred by MoodFire (or its parent company, MOODFIRE LTD) to any successor entity, acquirer, or affiliate without your prior consent, provided the assignee agrees to honour the obligations in these Terms. You may not assign or transfer your rights or obligations under these Terms without our prior written consent.

17. Organisational Accounts

MoodFire may be made available to you through your employer, university, or another organisation under a separate agreement between MoodFire and that organisation. Where this applies, your organisation may manage certain aspects of your account, such as provisioning, feature access, and subscription status. Your use of the app remains subject to these Terms. Any data you create within MoodFire remains yours unless the organisational agreement explicitly states otherwise.

Your individual wellbeing check-in responses are your personal data and are not visible to your organisation under any circumstances.

18. White-Label and Branded Versions

MoodFire may be offered in white-label or branded versions through partner organisations. These versions are powered by MoodFire and subject to the same Terms and Conditions. Partner branding does not alter your rights under these Terms or the way your data is handled.

19. Contact Us

If you have any questions about these Terms, please contact us at the email address below.

If you wish to make a complaint about how we handle your personal data, please see Section 16 (“How to Make a Complaint”) of our Privacy Policy. That section explains how to raise a concern with us, your right to lodge a complaint with the Information Commissioner’s Office (ICO) in the United Kingdom, and the equivalent supervisory authorities for residents of the United States and Canada.